it’s a passion thing is a biannual magazine, celebrating aptitude and passion in creating a style of life.

From artisanal craftsmanship to modern digital design to serial entrepreneurs – IT’S A PASSION THING offers a contemporary perspective on making things become reality. Focusing on the identity, personality and individuality of those makers, IT’S A PASSION THING showcases inspirational people, stories and products from all over the globe. The interviewees open their doors and allow us to see their process, success stories and failures.